Ralitsa Tsenova has been part of Home2U since August 2012 and has built an impressive career in real estate over the course of 12 years. She started as a broker at the company’s Varna office, where within a month she won the national championship for the highest number of completed transactions. Just a year later, she already had hundreds of satisfied clients and extensive experience in successfully brokering property purchases and sales.

Her ambition and drive to grow took Ralitsa to Sofia, where she laid the foundations for Home2U’s third office—the Mladost office. Under her leadership, the team quickly grew to become the largest and most successful team in the company, winning the «Office Champion» title for three consecutive years. This success was naturally followed by a new challenge: in March 2024, Ralitsa took up the position of Executive Director of Home2U.

Over the years, she has also specialised in developing effective sales models for new-build properties. Together with her teams, she has delivered exclusive projects with a total gross floor area of over 800,000 m², demonstrating leadership vision and expertise in managing large investment projects.

Ralitsa’s motivation is not limited to closing deals and satisfying clients; it also comes from helping people grow. She inspires and mentors hundreds of young brokers who, through their work at Home2U, are able to build financial stability, confidence and a higher standard of living. For her, the real value lies in showing that a career as a real estate broker in Bulgaria can be respectable, respected and highly rewarding.

Through vision, perseverance and dedication, Ralitsa has established Home2U as one of the country’s leading real estate companies and earned a place among the industry’s most successful leaders.